Art Attack: A Year in Review

Keeping up with trends and producing a wide variety of business & personal products can be challenging. That's why we are always looking for new and interesting creative techniques to turn art into beautiful products. 

If you know a bit about our team, you've probably heard about our Art Attack Sessions. If you haven't, we forgive you, and here's more insight into that process. 

So, what is Art Attack? It’s the time when we take a break from our computers, and have the opportunity to be truly immersed in artwork. We use a range of mediums and styles including painting, drawing, calligraphy, paper craft, and more – and the results are uniquely authentic. When we're done, all assets are scanned into a creative library and can be applied to our design templates. (Learn more on our About page)

This year we experimented with some unexpected mediums. Below is an overview of some of the new art techniques we tried this year.

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PAPER CUTOUTS

Paper crafts aren’t just for kids; in fact it was one of the biggest trends this year. Turns out, this technique takes collage to a whole new level, producing interesting 3D compositions. 

The layering of paper creates shadows behind each cutout. Even after becoming a digital asset, these shadows create depth and hierarchy in each design and make a flat product appear to have layers and levels. Reusable adhesive allowed us to craft different shapes together, creating beautiful sceneries. The results were stunning! 

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For more inspo check out Brown Paper Bag featuring some incredible artists stepping up their paper craft creations.

 

SHAVING CREAM MARBLING

There has always been something fun about shaving cream, so why not make art with it? That's what we thought anyway. We started out with a thick layer of shaving cream in a container, added a few drops of food colouring, and gave it a stir. Then we covered the mixture with a paper sheet, shaved the cream off with a spatula… and voila!

We love the results; the vibrant colours, smooth swirls and blends, feel like a dream. These whimsical designs have been a perfect asset for our stationery products.

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ACRYLIC STAMPING

We've made stamps out of many different objects including (but not limited to): leaves, oranges, apples, raspberries, celery, rubber, sponges, cardboard, etc. The possibilities are endless, can you believe the pattern with purple roses below was made with one bunch of celery?!

Each object produces a different shape and texture, often resulting in a rustic, vintage appearance. We like to use acrylic paint for this technique to ensure colours are clear and vibrant.  

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ALCOHOL & SALT TEXTURES

We love finding new ways to create visual textures for our creative library. Experimenting with alcohol and salt has produced some unique pieces. The results can be unpredictable at times but we've come to embrace their outcomes. In this process we apply alcohol and salt to wet paint on a surface. Texture is created when these elements move pigment to the outer edges beneath them, leaving lightened spots and a grain-like appearance.

On top of producing some really amazing abstract pieces and textured backgrounds, these techniques have been helpful creating realistic elements in our artwork like snow, stars, and even moon craters. 

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BUBBLES

While channeling our inner child, we mixed watercolours and acrylics with bubble solution and started blowing onto the paper, creating some wonderfully abstract bubble art. With each splatter, a unique pattern emerged. There’s something astonishingly beautiful about accidental art. Judge for yourselves.

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STRAW BLOWN PAINTING

This is one of our favourites, and it never gets old. We love the variety that comes out of this method, with new results each time. We applied watercolour paint for this technique, and then using a straw we blew the paint across the page, resulting in stream-like paths.

The method is simple, but the artwork created is sophisticated and complex. We've used these designs on all types of products, from business stationery and greeting cards, to wall art and gift products

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We hope you enjoyed learning more about our process. We had a blast working with these art techniques and we are hooked! Which ones are your favourites? Have you tried any of these techniques? We’d love to see!

 

Below is a time-lapse video of one of our watercolour paintings. Enjoy!